Princeton Selling Group: Book Marketing and Book Sales Consulting

About Us

Robert Meehan

Robert Meehan, Founder and President, prior to establishing Princeton Selling Group, has successfully managed sales and marketing divisions for a number of publishers including McGraw-Hill, Chelsea House Publishing and the American Institute of Physics. He has 25 years of experience in selling to and working with major book chains, trade and academic whole-salers, Internet businesses and university bookstores. Bob is very proud of PSG's electronic marketing pro-gram and new sales programs in UK/Europe.

Lindsay Casadei

Lindsay Casadei, Sales and Marketing Assistant, Lindsay assists in all aspects of the day to day workings at PSG. She also performs valuable datamining to develop marketing e-mail lists and campaigns for our client publishers. Lindsay is currently a student at West Chester University pursuing a B.S. in Business Management.

Kelsey Gartner

Kelsey Gartner, Marketing Researcher, Kelsey works performing valuable datamining to develop marketing e-mail lists and campaigns for our client publishers. Kelsey holds a B.S. in Nutrition and Dietetics and a Masters in Leadership Development.

Alex Rozenski

Alex Rozenski, Marketing Researcher, specializes in marketing services and datamining. He provides PSG's client publishers with information-rich databases which are used to help promote their key titles. Alex is a student at Temple University pursuing a B.A. in English.

Olivia Seltzer

Olivia Seltzer, Marketing Coordinator, Olivia helps manage the day-to-day operations of PSG’s office by assisting with publisher services and customer service inquiries. Olivia designs and plans the electronic mailings for our client publishers, does research and datamining to create marketing lists for our publishers, and is responsible for sending all new titles to customers. Olivia has a B.S. in Marketing from West Chester University. Before joining PSG, she worked as a marketing intern for a manufacturing company.

Ann Davidson

Ann Davidson, Sales Representative, calls on buyers at Baker & Taylor and other wholesalers, whether they be general, academic or medical. Ann has extensive sales experience in a variety of fields, working as a sales representative for over 10 years. Ann has received many awards for outstanding sales performance.

Frank Parisi

Frank Parisi, Consultant, provides expertise to PSG on issues surrounding direct marketing and business solutions for Publishers. He has a strong background in the use of Information Systems Application Software to address, streamline and implement solutions to enhance business issues. His background includes several years at IBM, and he is co-founder of Worlco Computer Resources and Worlco Consulting Inc. He has assisted several PSG publishers in the design and implementation of direct electronic marketing programs which have stimulated Publisher awareness and increased their business volumes.

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