Professor Adoption Program
Communicate Your Important Titles To Targeted Subject Professors!
Our Professor Adoption & Communication Programs Get Results!
Our successful professor professor adoption programs produce adoptions and vital communication to and from professors for our publishers best text and course books. This communication is needed to compete successfully in the academic audience.
- Textbooks Adopted As Compulsory Course Texts.
- Listings On A Professor’s Recommended Reading List For Their Course.
- A Plethora Of Editorial Feedback Offered By Professors.
How Our Professor Adoption Program Works
We research the best professor customer targets at undergraduate, graduate, and medical school subject area departments.
We create new and exclusive professor databases for each publisher’s textbook or textbook subject grouping.
We collaborate with our publishers to develop excellent email campaigns and copy for the titles we promote.
We send regular marketing mailings to create interest and produce complimentary copy requests.
We qualify each professor who requests a complimentary copy to identify their shipping address and upcoming course information.
We qualify each professor who requests a complimentary copy to identify their shipping address and upcoming course information
Decisions and Feedback
We share all professor feedback to let publishers know how their texts or coursebooks are being adopted, used as supplementary, or otherwise reviewed editorially by professors.
We can provide regular analytics (open rates, clicks, and more) on all promotional mailings.
We generate revenue from text adoptions at university bookstores, sales to Amazon accounts, and direct sales on a publisher’s online store.
Researched in our adoption program databases
Through our tailored programs, we have achieved hundreds of successful course adoptions across North America as well has hundreds of placements on recommended course reading lists.
“Princeton Selling Group helped us to revitalize our waning textbook distribution and increase awareness for our books within universities. In a little more than a year, we are already seeing pick up in course adoptions for targeted books and widespread placement of our textbooks as recommended reading. Our textbooks are getting noticed again, and we could not have done it on our own!”
Director of Book Publications
Quintessence Publishing USA