Increasing Marketing and Sales Reach for Publishers since 1996!

Professor Adoption Program


Through our tailored programs for our publishers, we have created hundreds of successful course adoptions and placements on recommended course reading lists at universities and colleges across North America.

Sales Representation

Princeton Selling Group offers publishers a comprehensive, tailored sales representation service.

Digital Library and eBook Services

We also extend our marketing services for eBooks, digital libraries, and other online products. We are pleased to communicate with librarians and professors alike.

Let Our Results Do The Talking:


University Professors

Researched in our adoption program databases


Individual Book Promotions

Sent to professors and librarians annually


Client Publishers

We serve 25 quality publishers, in many cases for numerous years

“In less than three years Princeton Selling Group, PSG, has streamlined our professor marketing and adoption program by leaps and bounds. PSG’s communication with professors has created compulsory adoptions, supplementary adoptions, and a great deal of editorial feedback for our important academic titles in Nutrition. They also help us with the in-house requests that we receive from professors and provide an end-to-end professor communication program for us. We are very pleased with their efforts and they have significantly impacted our bottom line results.”

Ryan Baechler​
Senior Director of Product Strategy & Developments, Academy of Nutrition and Dietetics