Increasing Marketing and Sales Reach for Publishers since 1996!

Professor Adoption Program


Through our tailored programs for our publishers, we have created hundreds of successful course adoptions and placements on recommended course reading lists at universities and colleges across North America.

Sales Representation

Princeton Selling Group offers publishers a comprehensive, tailored sales representation service.

Digital Library and eBook Services

We also extend our marketing services for eBooks, digital libraries, and other online products. We are pleased to communicate with librarians and professors alike.

Let Our Results Do The Talking:


University Professors

Researched in our adoption program databases


Individual Book Promotions

Sent to professors and librarians annually


Client Publishers

We serve 25 quality publishers, in many cases for numerous years

“In less than three years Princeton Selling Group, PSG, has streamlined our professor marketing and adoption program by leaps and bounds. PSG’s communication with professors has created compulsory adoptions, supplementary adoptions, and a great deal of editorial feedback for our important academic titles in Nutrition. They also help us with the in-house requests that we receive from professors and provide an end-to-end professor communication program for us. We are very pleased with their efforts and they have significantly impacted our bottom line results.”

Ryan Baechler​

Senior Director of Product Strategy & Developments

Academy of Nutrition and Dietetics

“During the 20 or so years I worked with Bob Meehan and the Princeton Selling Group as Marketing/Editorial Director for Industrial Press, he never failed to amaze. Within just a few years Bob more than tripled our revenues from bookstore chains, independent booksellers and wholesalers. He then built on this success by expanding our promotions for college adoptions and instructor-recommended titles. Bob was a pleasure to work with. He always listened attentively and took to heart our needs and goals as if they were his own. Bob always did what he said he would do. He was steadfastly reliable and trustworthy. I am pleased to share my experience with him and his team with all who may be considering using the Princeton Selling Group to grow and sustain their business.” ​

John Carleo

Formerly Marketing/Editorial Director

Industrial Press, Inc.